CORPORATE PROFILE >> LOGO DESCRIPTION
Our logo is the core of our promise to our clients. Creating the faith of proven delivery and long-standing relationships, it is the firm emblem of what we stand for and who we are - Continuous growth for every stakeholder.
The logo form
The ASV logo is a strong-form graphic that imbibes the foundation and legacy of successfully being an industry leader for 30 years with the new age approach to innovate at every level of business and operation - all of this to create value and the promise of growth to its stakeholders.
To depict this, the form consists of four equi-sided diamonds that come together to form an even larger equi-sided diamond. Each diamond is pointed at the poles (synonimous to the poles of the earth) allowing it potential and direction to its growth. But its unison with the other diamonds creates the possibility of a burgeoned growth reaction that draws from the growth of each diamond.
This form ideates ASV's passion for continuous growth by bringing together various elements critical to its core entity and business philosophy. Each of the equi-sided diamond has a growth potential of its own - Ideating the conitnuous growth of each element of ASV's business that results from innovative strategies and ever-growing business benchmarks. However, the four diamonds coming together allow a factorial growth of a larger diamond - Ideating the growth of ASV as an entity.
Our logo is the core of our promise to our clients. Creating the faith of proven delivery and long-standing relationships, it is the firm emblem of what we stand for and who we are - Continuous growth for every stakeholder.
The logo form
The ASV logo is a strong-form graphic that imbibes the foundation and legacy of successfully being an industry leader for 30 years with the new age approach to innovate at every level of business and operation - all of this to create value and the promise of growth to its stakeholders.
To depict this, the form consists of four equi-sided diamonds that come together to form an even larger equi-sided diamond. Each diamond is pointed at the poles (synonimous to the poles of the earth) allowing it potential and direction to its growth. But its unison with the other diamonds creates the possibility of a burgeoned growth reaction that draws from the growth of each diamond.
This form ideates ASV's passion for continuous growth by bringing together various elements critical to its core entity and business philosophy. Each of the equi-sided diamond has a growth potential of its own - Ideating the conitnuous growth of each element of ASV's business that results from innovative strategies and ever-growing business benchmarks. However, the four diamonds coming together allow a factorial growth of a larger diamond - Ideating the growth of ASV as an entity.
Logo colors
The philosophy for the colors was to keep them primary in nature - bue and red for the form and black, gray and white for the font. The idea is to adopt a grounded element as the foundation for the form to be real and close to the occurences in real life.
These colors permeate to the very core of ASV's business ethics keeping business aims at the horizon with their ethics deeply rooted to the ground. In extension to brand assets of the organization, the primary colors will form the foundation of the piece allowing all other elements to pop up and speak out.
At the end of it all, quality is the core of every relationship, but, it always speaks for itself.